HISTORY, BRUSH, 
OLD COSTUMES, 
OLD COSTUMES, 
AND LOTS OF PAINT.


The anniversary campaign for Brahma Brewery, one of the most traditional in Brasil, presented us with the challenge of recreating iconic advertising pieces from the brand's history over its 128 years.

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Agência: Africa
Cliente: Brahma
Job: Rótulos Históricos

Africa | Brahma | Rótulos Históricos

We immersed ourselves in this history and recreated the images using the same techniques employed in the past, reviving Brahma's illustrious past on the streets. Even the photographs were taken analogically

All the fonts applied in the campaign were created analogically. 
Some were hand-painted, and others were printed in various forms, 
all using technologies available at the time.

BRAHMA
|
HISTORICAL LABELS

+DRINKABLE

+ILLUSTRATION

HISTORY, BRUSH,
OLD COSTUMES,
OLD COSTUMES,
AND LOTS OF PAINT.

The anniversary campaign for Brahma Brewery, one of the most traditional in Brasil, presented us with the challenge of recreating iconic advertising pieces from the brand's history over its 128 years.

THE TRADITIONAL
PRODUCTION PROCESS

We immersed ourselves in this history and recreated the images using the same techniques employed in the past, reviving Brahma's illustrious past on the streets. Even the photographs were taken analogically

LETTERINGS
and TYPES

All the fonts applied in the campaign were created analogically.
Some were hand-painted, and others were printed in various forms,
all using technologies available at the time.

LET'S MAKE

IT REAL.

HISTORY, BRUSH, OLD COSTUMES, OLD COSTUMES, AND LOTS OF PAINT.

The anniversary campaign for Brahma Brewery, one of the most traditional in Brasil, presented us with the challenge of recreating iconic advertising pieces from the brand's history over its 128 years.

THE TRADITIONAL PRODUCTION PROCESS

We immersed ourselves in this history and recreated the images using the same techniques employed in the past, reviving Brahma's illustrious past on the streets. Even the photographs were taken analogically

LETTERINGSand TYPES

All the fonts applied in the campaign were created analogically. Some were hand-painted, and others were printed in various forms, all using technologies available at the time.

HISTORY, BRUSH,
OLD COSTUMES,
OLD COSTUMES,
AND LOTS OF PAINT.

THE TRADITIONAL
PRODUCTION PROCESS

LETTERINGS
and TYPES

All the fonts applied in the campaign were created analogically.
Some were hand-painted, and others were printed in various forms,
all using technologies available at the time.