DELINE|INSTITUTIONAL ASSETS
+APPETITE APPEAL
+ILLUSTRATION
![](https://images.prismic.io/pict-site/fd6702ac-fcd7-439a-a964-e7bf847a6031_PICT_AFRICA_DELINE_CASE_HEADER.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
JOIN US
![](https://images.prismic.io/pict-site/655cf3c4531ac2845a254c19_LOGO_PICT.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![](https://images.prismic.io/pict-site/dd7ab404-9c50-4fd6-84b9-e2bba1043c50_LOGO_AFRICA.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![](https://images.prismic.io/pict-site/17e728ae-b537-461e-933a-a48fb175b30c_LOGO_DELINE.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/25802390-8b2d-4a26-8ff6-b63a47f3b1d9_PICT_AFRICA_DELINE_CASE_CROP_01.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/28b1db80-6bdc-419d-9b26-2df20ea378a7_PICT_AFRICA_DELINE_CASE_CROP_06_A.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/ffb62a67-5c3b-4da4-b401-bfbba88482b0_PICT_AFRICA_DELINE_CASE_CROP_06.jpg?auto=compress%2Cformat&fit=max&w=3840)
NEW ASSETS FOR THE BRAND
In order to achieve a significant impact on its media channels for the rebranding of the Deline brand, the Africa agency invited us to produce a set of illustrations that would reinforce the regional identity of the brand. Therefore, the images feature texture and a silhouette reminiscent of woodcuts, which are very common in the popular culture of the Brazilian Northeast.
![](https://images.prismic.io/pict-site/e4afcc17-4071-4319-ba22-bf88a0b37593_PICT_AFRICA_DELINE_CASE_CROP_02.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/40772afd-bbd2-4f43-a6d5-a7594134b285_PICT_AFRICA_DELINE_CASE_CROP_04.gif?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/bdaf21cf-758e-484d-9329-7f11ab0a4f76_PICT_AFRICA_DELINE_CASE_CROP_05.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/cbd2622b-e5c5-4c0d-9840-be9162478e04_PICT_AFRICA_DELINE_CASE_CROP_07.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/8ab91f53-7741-409a-bc2e-cbc13ed331fc_PICT_AFRICA_DELINE_CASE_CROP_07_B.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/pict-site/19537ff6-70d6-4d82-ab28-1b93d074f8f7_AFRICA_DELINE_ELEMENTOS_2022_CROP_03.jpg?auto=compress%2Cformat&rect=0%2C244%2C2000%2C971&w=3840&fit=max&q=100)
PRODUCTS
PHOTOGRAPHY
![](https://images.prismic.io/pict-site/f6156f70-baa7-4e01-bb41-1865fdbb89b4_PICT_AFRICA_DELINE_CASE_CROP_09.jpg?auto=compress%2Cformat&rect=0%2C282%2C3500%2C1500&w=3840&fit=max&q=100)
![](https://images.prismic.io/pict-site/4b3ee781-b0e2-42b1-b267-de2dcd01f6c9_PICT_AFRICA_DELINE_CASE_CROP_03.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)