ITAÚ|ROCK IN RIO
+OTHERS
+ILLUSTRATION
![](https://images.prismic.io/pict-site/954d3639-969c-464f-9d6e-95c2e87e06f6_PICT_AFR_ITAU_ROCK_IN_RIO_2022_MIDIAS_0941.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
JOIN US
![Logo Pict estúdio](https://images.prismic.io/pict-site/b61746f8-45a6-459d-a7a0-4d59350c6ab2_pictlogo.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![Logo Africa](https://images.prismic.io/pict-site/716347a4-b60f-4fc5-af00-db6abb5a7057_africalogo.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![Logo Itaú](https://images.prismic.io/pict-site/86dff8fc-c6a6-4cb6-a074-9cbff53e1a84_itaulogo.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![Roughs do processo de ilustração](https://images.prismic.io/pict-site/d0522bdf-64c6-4ce9-a4c2-8b221d765c2b_PICT_AFR_ITAU_ROCK_IN_RIO_2022_CROP_03.png?auto=compress%2Cformat&rect=0%2C67%2C1920%2C850&w=3840&fit=max&q=100)
![Gif com os concepts da ilustração](https://images.prismic.io/pict-site/2bba6a7e-1d26-41f3-9f7a-dbca49a69d04_PICT_AFR_ITAU_ROCK_IN_RIO_2022_CROP_04.gif?auto=compress%2Cformat&fit=max&w=3840&q=100)
In total there were 3 illustrations of different characters that seek to bring the whole movement and excitement of participating in a festival like this.
Through colors, contrast, and of course movement, each one of them was designed to work within the client's feed and delivered so that the agency could carry out all kinds of developments that were interesting for the campaign.
![](https://images.prismic.io/pict-site/3a534a39-44ea-4f66-9162-526c156d01ac_PICT_AFR_ITAU_ROCK_RIO_2022_ILUSTRACAO_SHEET_OPCOES_PERSONAGENS.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/57851eca-32bb-4e8f-a50f-6a37213c4a66_ITAU_ROCK_IN_RIO_2022_MIDIAS_4130.jpg?auto=compress%2Cformat&rect=0%2C154%2C2000%2C1000&w=3840&fit=max&q=100)
![concepts da personagem feminina com diferentes roupas e cabelos](https://images.prismic.io/pict-site/e482007b-5184-4ea2-8845-13d43416d832_PICT_AFR_ITAU_ROCK_IN_RIO_2022_CROP_05.png?auto=compress%2Cformat&rect=0%2C227%2C1920%2C850&w=3840&fit=max&q=100)
![ilustração personagem feminina dançando em um fundo laranja infinito escrito "O Rock in Rio é feito com você"](https://images.prismic.io/pict-site/562c86b9-eeeb-459d-9369-0ff2ffe8bdcf_PICT_AFR_ITAU_ROCK_IN_RIO_2022_KV1_GIRL.jpg?auto=compress%2Cformat&rect=0%2C289%2C2426%2C2100&w=3840&fit=max&q=100)
![Detalhes da ilustração com a personagem feminina em um fundo laranja infinito](https://images.prismic.io/pict-site/bfb4841c-6b34-472b-8d1e-91f892aa605e_PICT_AFR_ITAU_ROCK_IN_RIO_2022_CROP_07.png?auto=compress%2Cformat&fit=max&w=3840&q=100)
![concepts da ilustração do personagem masculino com diferentes roupas, poses e cabelos](https://images.prismic.io/pict-site/2870dce4-dd65-46b7-a730-33dd80c3bfa9_PICT_AFR_ITAU_ROCK_IN_RIO_2022_CROP_08.png?auto=compress%2Cformat&rect=0%2C234%2C1920%2C820&w=3840&fit=max&q=100)
![ilustração personagem masculino dançando em um fundo laranja infinito escrito "O Rock in Rio é feito com você"](https://images.prismic.io/pict-site/040f3eeb-fe8d-4326-b6a1-4f1f713a4c79_PICT_AFR_ITAU_ROCK_IN_RIO_2022_KV3_BACKFLIP_RGB_TEXTO_V2.jpg?auto=compress%2Cformat&rect=0%2C88%2C2426%2C2250&w=3840&fit=max&q=100)
![Detalhes da ilustração com o personagem masculino em um fundo laranja infinito](https://images.prismic.io/pict-site/7f70d95f-af81-4636-8c91-689f07e6c60b_PICT_AFR_ITAU_ROCK_IN_RIO_2022_CROP_11.png?auto=compress%2Cformat&fit=max&w=3840&q=100)
![concepts da ilustração do personagem masculino com diferentes roupas, poses e cabelos](https://images.prismic.io/pict-site/c79222fb-f11c-4061-bc06-10e497f6761e_PICT_AFR_ITAU_ROCK_IN_RIO_2022_CROP_12.png?auto=compress%2Cformat&rect=0%2C170%2C1920%2C850&w=3840&fit=max&q=100)
![Detalhes da ilustração com o personagem masculino em um fundo laranja infinito](https://images.prismic.io/pict-site/a55765fa-203d-4eee-9831-366b5ace0185_PICT_AFR_ITAU_ROCK_IN_RIO_2022_KV2_BOY_RGB_TEXTO_V3.jpg?auto=compress%2Cformat&rect=0%2C88%2C2426%2C2250&w=3840&fit=max&q=100)
![Mockup de como a ilustração de cada um dos personagens ficaria no feed do itaú](https://images.prismic.io/pict-site/b7ab1605-8ace-481b-9edf-0f1689f8f884_PICT_AFR_ITAU_ROCK_IN_RIO_2022_CROP_13.png?auto=compress%2Cformat&rect=0%2C90%2C1920%2C900&w=3840&fit=max&q=100)