One more Christmas campaign for SADIA in partnership with the AFRICA agency. For this year, we produced images of the traditional turkey from Sadia Christmas in a magical environment of lights and sparkles that bring the Christmas spirit to the brand's year-end campaign. 

We started by testing some physical lighting results to guide us through the complexity of the illustrations we would bring to Keyvisual. With that understanding, we produced some simple illustrations and icons that would work well in the final result, and we brought it up in two different compositions.

PICT_MIDIAS_SADIA_NATAL_LIVRE_CROP_06.mp4

MODEL

APPETITE APPEAL

SADIA
|
2021 CHRISTMAS

+APPETITE APPEAL

+PHOTOGRAPHY

HANDMADE PROCESS

One more Christmas campaign for SADIA in partnership with the AFRICA agency. For this year, we produced images of the traditional turkey from Sadia Christmas in a magical environment of lights and sparkles that bring the Christmas spirit to the brand's year-end campaign.

FLAT ILLUSTRATIONS

THE CULINARY
PRODUCTION

LET'S MAKE

IT REAL.

HANDMADE PROCESS

One more Christmas campaign for SADIA in partnership with the AFRICA agency. For this year, we produced images of the traditional turkey from Sadia Christmas in a magical environment of lights and sparkles that bring the Christmas spirit to the brand's year-end campaign.

FLAT ILLUSTRATIONS

THE CULINARY PRODUCTION

THE CULINARY
PRODUCTION