ABBVIE BOTOX|CERVICAL DYSTONIA
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SKETCHES AND EARLY
PRODUCTION TESTS
In order to accommodate the dynamics of the agency and the client serving a highly regulated market, in addition to medical concerns, we initiated the work with sketches that served, until the end of the project, as a guide. From them, we conducted a test day so that all teams could discuss and contribute, based on this preliminary result, and proceed to the final production with practically no abstraction, generating confidence for all teams.



SKETCHES AND
TEST RESULTS




THE FINAL
SHOOTING










