ABBVIE BOTOX

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CERVICAL DYSTONIA

SKETCHES AND EARLY
PRODUCTION TESTS

In order to accommodate the dynamics of the agency and the client serving a highly regulated market, in addition to medical concerns, we initiated the work with sketches that served, until the end of the project, as a guide. From them, we conducted a test day so that all teams could discuss and contribute, based on this preliminary result, and proceed to the final production with practically no abstraction, generating confidence for all teams.