AA

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PERSONAL ASSISTANTS

IMAGES BY SOUND

In this job, our challenge was significant. It originated as a variation of a series of award-winning campaigns produced by JWT and PICT for Alcoholics Anonymous. For this campaign, technology is our main character, and because of that, we blended the voices of A.A. with 3D images. The images below are the result of sound intervention in the polygons while still in 3D, to generate the final outcome of each illustration. Yes, they were created by sound.