PILÃO|A BOOK IN ONE SHOT
+DRINKABLE
+TACTILE
JOIN US
BOOK, GLUE, A WALL,
AND LOTS OF COFFEE
"A Book in One Shot" was an unusual and creative campaign in partnership with the JWT agency. It involved the manual creation of urban murals using pages from two books: James Joyce's "Ulysses" and Miguel de Cervantes' "Don Quixote de La Mancha." We used Café Pilão in the paint, providing a sensory experience and highlighting the idea that coffee is an ideal stimulus for studies. The project transformed walls near colleges in São Paulo.
EVERYTHING METICULOUSLY
PLANNED WITH CARE
FOR A ONE-NIGHT
PRODUCTION.
