In partnership with the Lew'Lara/TBWA team, we produced the new campaign for Adria's Grano Duro pasta line. A special, refined pasta that is positioned to be a choice for special moments, and has tradition as a strong pillar.
THE SEAL
The campaign also carries a seal with the main characteristics of the product, with wheat on it. To bring a unity to the communication of the brand, we sought in the detail of the Grano Duro brand the language of the line to be applied in the seal.