ADRIA|GRANO DURO
+APPETITE APPEAL
+PHOTOGRAPHY
![](https://images.prismic.io/pict-site/0ec6b6b8-d1b4-4047-a789-08d8f4ec3b6d_LEW_LARA_ADR_GRANO_DURO_CROP_03.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
JOIN US
![](https://images.prismic.io/pict-site/d6dc1b50-a29c-44b3-bc41-1df0a695e2a9_LOGO_PICT.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![](https://images.prismic.io/pict-site/5379df5d-dadc-43f1-a1e7-567bf9260b1f_LOGO_LEW_LARA_TBWA.png?auto=compress%2Cformat&fit=max&w=1080&q=100)
![](https://images.prismic.io/pict-site/c1a31505-3d8d-41ba-9192-41021329e6bd_LOGO_ADRIA.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![](https://images.prismic.io/pict-site/2481b7f9-49d9-4d14-9ec1-5da949e525bc_ADRIA_GRANO_DURO_MIDIAS_0949.jpg?auto=compress%2Cformat&rect=0%2C172%2C2000%2C1150&w=3840&fit=max&q=100)
PASTA!
In partnership with the Lew'Lara/TBWA team, we produced the new campaign for Adria's Grano Duro pasta line. A special, refined pasta that is positioned to be a choice for special moments, and has tradition as a strong pillar.
![](https://images.prismic.io/pict-site/656a2639531ac2845a259ef1_LEW_LARA_ADR_GRANO_DURO_MOSAICO_02.jpg?auto=format%2Ccompress&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/656a2638531ac2845a259ef0_LEW_LARA_ADR_GRANO_DURO_MOSAICO_02_B.jpg?auto=format%2Ccompress&fit=max&w=3840)
![](https://images.prismic.io/pict-site/47c3c311-b2c9-4260-b08e-37dc68a27c62_LEW_LARA_ADR_GRANO_DURO_MOSAICO_01.gif?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Ingredientes (abobrinha, tomates cereja, azeite e grãos) caindo em cima do macarrão tipo penne](https://images.prismic.io/pict-site/f9b97308-9fde-4e8e-b501-9317f58256ad_PICT_LEW_ADR_GRANO_DURO_KV_PENNE_ENTREGA.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Primeira foto: abobrinha, tomates cereja, azeite e grãos. Segunda foto: macarrão penne](https://images.prismic.io/pict-site/8eaf14a6-f328-4aa1-be19-50dade5e33b8_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_16.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Roughs de trigo](https://images.prismic.io/pict-site/111c2d54-7d51-4895-8ff0-d0016d938fba_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_DESENHO_01+copy.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/1d9343ae-6854-4a40-be35-2cdaac20db61_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_DESENHO_02.jpg?auto=compress%2Cformat&fit=max&w=3840)
THE SEAL
The campaign also carries a seal with the main characteristics of the product, with wheat on it. To bring a unity to the communication of the brand, we sought in the detail of the Grano Duro brand the language of the line to be applied in the seal.
![Roughs do selo](https://images.prismic.io/pict-site/f99f4b69-15e2-4a70-b1d7-a3a7605ea24c_PICT_LEW_LARA_ADRIA_BEHANCE+copy.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Logo da campanha e selo estilizado](https://images.prismic.io/pict-site/8a0545bc-212b-4b41-b634-9515f865d746_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_09.gif?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Mãos arrumando o macarrão tipo espaguete, produção](https://images.prismic.io/pict-site/a79a0d99-221b-4fd0-8c3b-021ee17277da_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_05.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Gif com os ingredientes (brócolis, tomates cereja, azeite e camarão) caindo no macarrão gravata de várias formas diferentes](https://images.prismic.io/pict-site/cb5e73af-1b31-4e37-b589-7e767afcbe50_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_06.gif?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Ingredientes (brócolis, tomates cereja, azeite e camarão) caindo em cima do macarrão tipo gravata](https://images.prismic.io/pict-site/222dabc8-e260-46bd-8872-eb84e434f8bf_PICT_LEW_ADR_GRANO_DURO_KV_FARFALLE_ENTREGA.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Primeira foto: aspargos, limão e presunto parma. Segunda foto: macarrão gravata](https://images.prismic.io/pict-site/a5254f5c-376d-4f10-9c5e-ea079840f0e3_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_08.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Gif com os ingredientes (aspargos, limão e presunto parma) caindo no macarrão espaguete de várias formas diferentes](https://images.prismic.io/pict-site/073955b7-2988-464f-b9bc-5e23e204fdbe_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_11.gif?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Ingredientes (aspargos, limão e presunto parma) caindo em cima do macarrão tipo espaguete](https://images.prismic.io/pict-site/ea9674ed-4b48-4b35-8285-f6aa5c7bbb84_PICT_LEW_ADR_GRANO_DURO_KV_SPAGHETTI_ENTREGA.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Primeira foto: aspargos, limão e presunto parma. Segunda foto: macarrão espaguete](https://images.prismic.io/pict-site/b0a49d96-3dc8-42c8-8106-efdf3d5fc177_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_13.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![Selo redondo com desenho de trigo, escrito "Naturalmente al dente, grãos importados"](https://images.prismic.io/pict-site/c8f6b024-f06e-464f-8d03-db8184f1d4c4_PICT_LEW_LARA_ADRIA_BEHANCE_CROP_10.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)