SWIFT|INSTITUTIONAL
+APPETITE APPEAL
+PHOTOGRAPHY
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Seeking to bring consolidation to the SWIFT brand, the LEW LARA agency invited us to build an institutional campaign for this being one of the main brands of the JBS group, now one of the largest food producers in the world.
APPETITE APPEAL
FOR THE CAMPAIGN
There were 04 days of photography to generate all the images for this annual SWIFT campaign. Focused on its stores and, of course, its media, the campaign featured 08 images with an absolute focus on Appetite Appeal from different themes, each accompanied by photos of the presenter Thiago Leifert that complemented the campaign.
All the images were designed to interact with the photos we took of the presenter Thiago Leifert and some hands shown below. In addition to the photos of the recipes and him, we produced some illustrations of textures that served as the basis for all the developments of the campaign.
