UNWRAP YOUR SUMMER

This global campaign was developed with the creative team from LOLA MULLENLOWE Madrid and aims to highlight one of Cornetto's key brand attributes: the ritual of unwrapping their products by tearing the packaging. The result of the campaign is a series of posters with an elegant and cohesive visual language, maintaining a dynamic environment through collage elements. Additionally, we integrated a more prominent use of white and negative space to highlight the Cornetto packaging, using torn pieces and small cutouts that evoke the feeling of unique summer moments.

UNDERSTANDING THE PRODUCTION

All production at PICT is guided by research, concept exercises, and manual executions before moving on to the final execution. Each of these processes is designed to offer aesthetic pathway possibilities to all the creative teams involved.

Next, we will break down the process and its stages. We hope you enjoy it :)

FIRST STEP: CONCEPTS

OPTIONS FOR
ONE RESULT

With the message of each poster, we sought to convey them in different ways through numerous concepts, so that all teams could choose the one that best fit the project and enhanced the visual identity for the campaign.

EACH POSTER, FOLLOWS
THESE STEPS OF PRODUCTION.

It's a collaborative process involving the teams that lead us to the final result.

SECOND STEP: PHYSICAL PAPER TESTS