We were invited by LOLA AGENCY at MADRID to work in a incredible and strong visual campaign for the Global rebranding of the traditional tea brand LIPTON.

All the production of the campaign follows the main idea of bringing visually the concept that everything used in the new tea is real, natural and organic. With this concept, the studio work every detail and every aspects for this production in the same way. Our focused was bringing both visual harmony and appetite appeal for the final result.

In this case we present the overall aesthetic of the campaign and we are very happy to be sharing the final results with you, but don't forget to look at the other case, from this same campaign, but focus only at the production of the type that we produced also analogically.

Hope you all enjoy it!
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Descrição da montagem da fotografia

THE CONCEPT
OF THE PRODUCTION

RAWNESS and NATURAL.

ALL REAL. ALL PHOTOGRAPHIC.

Saco vermelho de chá Lipton rodeado de folhas com a embalagem em cima

Framboesas em meio as folhas verdes

RAWNESS and TEXTURE.

ALL HANDMADE RESULTS ;)

THE TEXTURED LIPTON
FONT VERSION

We also examined the brand type, and brought a new raw face for it, focusing on the rawness.

Visit the other case, and see all the process to develop the whole alphabet with the same characteristics used to produce the images, and used in this campaing.

SEE THE LIPTON TEXTURE FONT CASE

Saco vermelho de chá Lipton rodeado de folhas com uma xícara de chá em cima e a embalagem ao lado sobre as folhas

Saco verde de chá Lipton rodeado de folhas com uma xícara de chá em cima e a embalagem ao lado sobre as folhas