Every year, more than 35,000 Brazilians die due to disregard for traffic laws. Alongside the TALENT agency and MAPFRE, we transformed these accidents into a powerful message.

BROKEN MESSAGES

We were invited by Talent Marcel to build
street clock installations using real car
plates that were involved in traffic accidents.

THE PROCESS

All the details designed to go from

the studio straight to the street.

EVERY ADVERTISEMENT
IS UNIQUE

There were three advertisements that circulated throughout the city
of São Paulo during the May Yellow campaign.

YELLOW MAY

The May Yellow movement was born with one sole purpose:
to draw attention to the high rate of deaths and injuries in traffic worldwide.

Approximately 30% of deaths resulting from traffic accidents
worldwide were attributed to alcohol consumption.