CNA|2019 CAMPAING
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CONSTRUCTION OF ALPHABETS
Colors, typefaces, and silhouettes make up the 11 illustrations we created for the 2019 campaign of CNA, at the request of Talent Marcel.
To start the work with a blank sheet of paper and pencils around here is common, but for this project, it was essential. After all, from the beginning, we understood that the 3 alphabets that are part of the campaign needed to have, in addition to good contrast between them, a connection with all the graphics and silhouettes of the piece.
The next step was the vectorization of the fonts. This process was carried out carefully to ensure that the fonts retained the natural curves and also served to adjust the thickness and spacing, always keeping in mind readability. After all, all alphabets were applied in various pieces.
CONSTRUCTION OF THE ILLUSTRATIONS
With the letters drawn, we studied layout by layout to compose the letterings with the silhouettes. Thus, each piece received its customized lettering to fit
