GREENPEACE|HANDLE WITH CARE
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HANDLE WITH CARE is a project by VML Agency for Greenpeace that aimed to achieve, as a result, manual contact with a traditional magazine advertisement created in a non-conventional way.
With considerable difficulty, the reader should feel the delicacy of the page and handle it with great care to prevent tearing, prompting reflection on our care for nature.
AN ADVERTISEMENT
AS DELICATE AS NATURE
ALL ILLUSTRATIONS WERE DESIGNED TO WORK WHEN CUT INTO VERY THIN, YET STRONG, STEMS, ALLOWING THE ADVERTISEMENT TO BE HANDLED.
