HANDLE WITH CARE is a project by VML Agency for Greenpeace that aimed to achieve, as a result, manual contact with a traditional magazine advertisement created in a non-conventional way.

With considerable difficulty, the reader should feel the delicacy of the page and handle it with great care to prevent tearing, prompting reflection on our care for nature.

VML_GREENPEACE_IPAD_VERTICAL_GRID

ALL ILLUSTRATIONS WERE DESIGNED TO WORK WHEN CUT INTO VERY THIN, YET STRONG, STEMS, ALLOWING THE ADVERTISEMENT TO BE HANDLED.

PICT_VMLYR_GREENPEACE_MIDIAS_CROP_03

PICT_VMLYR_GREENPEACE_MIDIAS_CROP_07

PICT_VMLYR_GREENPEACE_MIDIAS_CROP_09

PICT_VMLYR_GREENPEACE_MIDIAS_CROP_10

PICT_VMLYR_GREENPEACE_MIDIAS_CROP_11

PICT_VMLYR_GREENPEACE_MIDIAS_CROP_12

MODEL

APPETITE APPEAL

DRINKABLE

AUTOMOTIVE

OTHERS

BEAUTY

RETAIL

GREENPEACE
|
HANDLE WITH CARE

+OTHERS

+TACTILE

HANDLE WITH CARE is a project by VML Agency for Greenpeace that aimed to achieve, as a result, manual contact with a traditional magazine advertisement created in a non-conventional way.

With considerable difficulty, the reader should feel the delicacy of the page and handle it with great care to prevent tearing, prompting reflection on our care for nature.

AN ADVERTISEMENT
AS DELICATE AS NATURE

ALL ILLUSTRATIONS WERE DESIGNED TO WORK WHEN CUT INTO VERY THIN, YET STRONG, STEMS, ALLOWING THE ADVERTISEMENT TO BE HANDLED.

LET'S MAKE

IT REAL.

HANDLE WITH CARE is a project by VML Agency for Greenpeace that aimed to achieve, as a result, manual contact with a traditional magazine advertisement created in a non-conventional way.

With considerable difficulty, the reader should feel the delicacy of the page and handle it with great care to prevent tearing, prompting reflection on our care for nature.

AN ADVERTISEMENT AS DELICATE AS NATURE

ALL ILLUSTRATIONS WERE DESIGNED TO WORK WHEN CUT INTO VERY THIN, YET STRONG, STEMS, ALLOWING THE ADVERTISEMENT TO BE HANDLED.

AN ADVERTISEMENT
AS DELICATE AS NATURE