COCA-COLA

|

IT'S FOR EVERYONE

RULER, SCISSORS,
GLUE, AND HANDS

At the request of W/MCCANN RJ, we developed a campaign for COCA-COLA BRASIL, with the company's environmental actions as the backdrop. This is why the campaign proposal has Papercut as an aesthetic language, and, of course, here at PICT as well in production.

ALL WAS MANUAL,
AND PHOTOGRAPHIC.

SCENE PLANNING

Before moving on to the physical modeling of each object in the scenes, we created the entire composition in CGI, handling both the creative phase and the planning of lighting and modeling. This transformed the time-consuming paper execution into something more precise.

EACH OBJECT HAD
ITS CUTS AND FOLDS
PLAN MADE FOR THE
FINAL CONSTRUCTION.

THE FINAL
RESULTS