COCA-COLA|IT'S FOR EVERYONE
+DRINKABLE
+TACTILE
![](https://images.prismic.io/pict-site/df40e34f-6a4d-4fd7-8b3b-120079a5a40e_image-asset+%283%29.jpeg?auto=compress%2Cformat&fit=max&w=3840&q=100)
JOIN US
![](https://images.prismic.io/pict-site/655cf3c4531ac2845a254c19_LOGO_PICT.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![](https://images.prismic.io/pict-site/ac3c517d-dc03-480e-aa36-e55425f96d05_WMlogo.png?auto=compress%2Cformat&fit=max&w=640&q=100)
![](https://images.prismic.io/pict-site/a02ce672-3877-49f3-9b3f-3df60ede8254_LOGO_COCA_COLA.png?auto=compress%2Cformat&fit=max&w=1080&q=100)
![](https://images.prismic.io/pict-site/bcd5788b-c9cc-4f48-8bf1-82ff762f4dbd_image-asset+%281%29.jpeg?auto=compress%2Cformat&fit=max&w=3840&q=100)
RULER, SCISSORS,
GLUE, AND HANDS
At the request of W/MCCANN RJ, we developed a campaign for COCA-COLA BRASIL, with the company's environmental actions as the backdrop. This is why the campaign proposal has Papercut as an aesthetic language, and, of course, here at PICT as well in production.
![](https://images.prismic.io/pict-site/657314af531ac2845a25cd62_COCA_COLA_PRA_TODOS_CROP_06.jpg?auto=format%2Ccompress&fit=max&w=3840&q=100)
ALL WAS MANUAL,
AND PHOTOGRAPHIC.
![](https://images.prismic.io/pict-site/657314aa531ac2845a25cd5c_COCA_COLA_PRA_TODOS_CROP_01.jpg?auto=format%2Ccompress%3Fauto%3Dcompress%2Cformat&rect=0%2C198%2C3500%2C1500&w=3840&fit=max&q=100)
![](https://images.prismic.io/pict-site/657314ab531ac2845a25cd5d_COCA_COLA_PRA_TODOS_CROP_02.jpg?auto=format%2Ccompress%3Fauto%3Dcompress%2Cformat&rect=0%2C51%2C3500%2C1500&w=3840&fit=max)
SCENE PLANNING
Before moving on to the physical modeling of each object in the scenes, we created the entire composition in CGI, handling both the creative phase and the planning of lighting and modeling. This transformed the time-consuming paper execution into something more precise.
![](https://images.prismic.io/pict-site/5bf7c5d5-471c-4f25-8376-de7008650828_image-asset+%282%29.jpeg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/df40e34f-6a4d-4fd7-8b3b-120079a5a40e_image-asset+%283%29.jpeg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/657314ad531ac2845a25cd5f_COCA_COLA_PRA_TODOS_CROP_04.jpg?auto=format%2Ccompress%3Fauto%3Dcompress%2Cformat&rect=0%2C59%2C3500%2C1500&w=3840&fit=max&q=100)
![](https://images.prismic.io/pict-site/657314ac531ac2845a25cd5e_COCA_COLA_PRA_TODOS_CROP_03.jpg?auto=format%2Ccompress%3Fauto%3Dcompress%2Cformat&rect=0%2C115%2C3500%2C1500&w=3840&fit=max)
EACH OBJECT HAD
ITS CUTS AND FOLDS
PLAN MADE FOR THE
FINAL CONSTRUCTION.
![](https://images.prismic.io/pict-site/657314ae531ac2845a25cd61_COCA_COLA_PRA_TODOS_CROP_05.jpg?auto=format%2Ccompress&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/657314b0531ac2845a25cd63_COCA_COLA_PRA_TODOS_CROP_07.jpg?auto=format%2Ccompress&fit=max&w=3840)
THE FINAL
RESULTS
![](https://images.prismic.io/pict-site/34ef6005-dcd7-4272-960a-e80a94d0514f_PICT_WMcCANN_COCA-COLA_KV_E_PRA_TODOS_PRODUTOS_SEPARADOS_01_AGUA_COCO.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/c473de20-62b4-4296-8975-57314b2b275e_image-asset.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/8bee5b34-842e-4f9a-ab9b-b3eb0c397ac1_image-asset+%281%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/45497bbb-6331-4bfb-bbc1-d8af66911443_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-2.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/1aa188a4-f915-4e16-a381-74825c39bb44_WMCCANN_COCA_COLA_E_PARA_TODOS_EM0A7434.jpg?auto=compress%2Cformat&rect=0%2C0%2C4000%2C2300&w=3840&fit=max&q=100)
EVERY DETAILS
MATTERS
![](https://images.prismic.io/pict-site/b2509cba-265b-4d2e-9661-0104e2280884_PICT_WMcCANN_COCA-COLA_KV_E_PRA_TODOS_PRODUTOS_SEPARADOS_02_MATE_LEAO.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/af927dd0-790c-4d84-9b44-80586105ae59_image-asset+%289%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/1bc6e438-6d54-4240-adc4-9819b47cc68b_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-4.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/a33d827b-74e7-499f-8873-3118753e4b54_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-6.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/6d4aea89-205d-48d9-9be2-e7ab2ff47045_WMCCANN_COCA_COLA_E_PARA_TODOS_EM0A9668.jpg?auto=compress%2Cformat&rect=0%2C365%2C4000%2C2300&w=3840&fit=max&q=100)
![](https://images.prismic.io/pict-site/2dddd62b-c152-480f-a86e-fe34f87c09aa_PICT_WMcCANN_COCA-COLA_KV_E_PRA_TODOS_PRODUTOS_SEPARADOS_03_NATURAL_WHEY.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/24a523bc-a6d8-4c68-91cb-8cd4a45ba55b_image-asset+%282%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/49b50209-4905-4d01-82e1-23a7d6565c23_image-asset+%283%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/c9ba47a4-a895-43ee-ac1b-c115e5cc3814_image-asset+%284%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/73472b05-1d5f-4d28-86fe-95e0a3b82b28_PICT_WMcCANN_COCA-COLA_KV_E_PRA_TODOS_PRODUTOS_SEPARADOS_04_SCHWEPPES.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/e0bbc6ad-b1a4-4546-8f8d-1122ef5a4831_image-asset+%285%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/439463ce-73cd-4441-b9a7-fcf3c4f8144f_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-11.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/6e8182f4-66f1-4243-9789-eb5c59e586c1_image-asset+%286%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/6e427f98-3240-4f33-a50b-8d87f32c7cf0_PICT_WMcCANN_COCA-COLA_KV_E_PRA_TODOS_PRODUTOS_SEPARADOS_05_POWERADE.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/80bbe369-15e8-446f-b86e-a8874ff4ce32_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-16.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/25118f47-79d0-473c-9fdb-92524b8e0cab_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-15.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/da81cef6-355b-4cba-82f4-5927abaf51b1_image-asset+%287%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/94e572a7-551d-4588-a214-9d6da215cd9f_WMCCANN_COCA_COLA_E_PARA_TODOS_EM0A7480.jpg?auto=compress%2Cformat&rect=0%2C222%2C4000%2C2300&w=3840&fit=max&q=100)
![](https://images.prismic.io/pict-site/b1f2841a-ae37-4caf-a1a2-e5d65fcd99f0_PICT_WMcCANN_COCA-COLA_KV_E_PRA_TODOS_PRODUTOS_SEPARADOS_06_KAPO.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/55b6796c-34db-41c0-b35d-ea148a17c1a6_image-asset+%288%29.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/dc9ad2c6-1140-4870-b72a-72f6c7611dfd_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-24.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/4135365c-fdfd-4df2-a71e-3d5d641ee675_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-25.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/55e8768e-a1cd-4d6d-b327-3a0c3c444d9b_WMCCANN_COCA_COLA_E_PARA_TODOS_EM0A0009.jpg?auto=compress%2Cformat&rect=0%2C246%2C4000%2C2300&w=3840&fit=max&q=100)
![](https://images.prismic.io/pict-site/2563f958-7dd2-4a2e-b112-1ce217e62c1a_PICT_WMcCANN_COCA-COLA_KV_E_PRA_TODOS_PRODUTOS_SEPARADOS_07_SMARTWATER.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/9f979825-a676-4a6a-a786-30c1c0cc3a0f_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-20.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/80a4f21e-4cf0-440f-bd2d-c7cb0537f2bb_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-19.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/5580c39a-9f69-4b52-96ac-ef6bc01c037b_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-18.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/9bac8622-ee8e-4224-ac35-19baf99cabe1_WMCCANN_COCA_COLA_E_PARA_TODOS_EM0A0056.jpg?auto=compress%2Cformat&rect=0%2C271%2C4000%2C2300&w=3840&fit=max&q=100)
![](https://images.prismic.io/pict-site/a1c44f10-3979-41a2-8067-583bced7a8ec_PICT_WMcCANN_COCA-COLA_KV_E_PRA_TODOS_PRODUTOS_SEPARADOS_08_COCA-COLA.jpg?auto=compress%2Cformat&fit=max&w=3840&q=100)
![](https://images.prismic.io/pict-site/9c620f14-004c-439a-a9a4-f3e5912433e9_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-22.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/4c83aff5-4bed-46f2-87a9-6fb930838077_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-21.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/c33266de-2017-473f-abf8-43246401c802_PICT-WMcCANN-COCACOLA-EPRATODOS-CROP-23.png?auto=compress%2Cformat&fit=max&w=828&q=100)
![](https://images.prismic.io/pict-site/7388c931-4fb6-46d1-9c4e-03928eeb658f_PICT_WMcCANN_COCA_COLA_PRA_TODOS_KV1.jpg?auto=compress%2Cformat&rect=0%2C204%2C3500%2C1700&w=3840&fit=max&q=100)
![](https://images.prismic.io/pict-site/805d513d-e475-4fcb-8f5a-8235dc3c2f98_PICT_WMcCANN_COCA_COLA_PRA_TODOS_KV2.jpg?auto=compress%2Cformat&rect=0%2C181%2C3500%2C1700&w=3840&fit=max&q=100)