100% PHOTOGRAPHIC                                                  PRODUCTION

JWT | PILÃO COFFEE | YOU SHAKES THE WORLD

During the World Cup, we were very excited to be invited by JWT to illustrate the Pilão Coffee campaign with the star of our national team, Neymar. It was double the excitement. The proposed language for this work aims for a result with manual execution, lots of expression, and some digital intervention.

You can check out the production process and the result below; we hope you like it ;)

02_CROP_02_THE_PICT_SOLUTION

03_CROP_04_PERFIS_DE_CERVEJAS

04_CROP_05_PROCESSOS

05_06_UTILIZATION_CHANNELS

06_07_ANIMATION_HEINEKEN

We used 3D as a temporary solution to quickly validate angles and concepts, enabling fast iterations with the HNKLab creative team. This approach allowed us to align expectations more accurately and efficiently before moving on to the final photography production, ensuring that all details are fine-tuned for a high-quality result.

We opted for photography in this project due to our expertise in the field, which allowed us to achieve a high level of realism in capturing drops and movement for Amstel. This approach provided precise control over details, ensuring the final result maintains a natural and authentic appearance.

HNK_LAB_AMSTEL_TORCER_LIBERTA_GARRAFA_600_PARALLAX

HNK_LAB_AMSTEL_TORCER_LIBERTA_GARRAFA_COPO_PARALLAX

HNK_LAB_AMSTEL_TORCER_LIBERTA_GARRAFA_355_PARALLAX

JWT | CAFÉ DO PONTO | ART OF MAKING COFFEE

Well accompanied by a cup of coffee and in partnership with JWT agency, we started from the concept "Art of making coffee" for Café do Ponto and carried out the launch campaign for the brand's new flavor blends. We created a luminous object in the shape of the product's logo, which, by itself, could meet the needs of the images and expand the possibilities of development between advertising and content pieces.

JWT | Café do Ponto | A Arte em fazer Café - Making of


Our central idea for the campaign was to develop a luminous object in the shape of the letter "O," present in the client's logo, emitting white light on the front and sides and red light on the back. Thus, we had a physical result with a division of colors and environments where, in the front, we illuminated the product and its ingredients with white light, and behind, inside the "O," in red, an iconographic environment representing the history of that coffee.


There were 6 different products, one for each Keyvisual, 
and for each of them, a unique maquette to convey that flavor. 
Each object was selected to fit inside the "O" and be 
affected by the interference of light.

PILULA_CAFE DO PONTO_ARALTO_V1

PILULA_CAFE DO PONTO_AMENDOA_V1

After delivering the Key Visuals, 
we proceeded to produce some films 
showcasing the various coffee blends.

JWT | Café do Ponto | Exportação

Before getting hands-on, we designed the structure in digital studies. In this step, we understood how the lighting would be, the size of the entire structure, the main challenges, and how the material would behave. From there, we moved on to the actual production of the piece.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Africa
Cliente: Brahma Extra
Job: Cervejas Especiais

Africa | Brahma Extra | Cervejas Especiais

Another campaign entirely crafted in an analog manner, bringing forth all the textures and details of organic materials for the launch of this craft beer line.

"A Book in One Shot" was an unusual and creative campaign in partnership with the JWT agency. It involved the manual creation of urban murals using pages from two books: James Joyce's "Ulysses" and Miguel de Cervantes' "Don Quixote de La Mancha." We used Café Pilão in the paint, providing a sensory experience and highlighting the idea that coffee is an ideal stimulus for studies. The project transformed walls near colleges in São Paulo.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: J. Walter Thompson Brazil
Cliente: Café Pilão
Job: Um Livro em uma Xícara

JWT | Pilão | A Book in one Shot

EVERYTHING METICULOUSLY
PLANNED WITH CARE
FOR A ONE-NIGHT
PRODUCTION.

WE MADE OUR 
INK USING THE 
COFFE ITSELF.

ONE NIGHT WORK,
TWO WALLS READ 
IN THE MORNING.


Not every brand is suited for handmade work in wood, but Colorado seems to have been born for it. The brewery came to us through the Santa Clara agency with the challenge of interpreting the brand's logo with a handmade appeal, a key characteristic of its beers. This was the first campaign for the brand and it led to the opportunity to produce several others.

SOME ESTUDIES WITH TEXTURE 
UNDERSTAND WHICH DIRECTION 
WE WOULD TAKE FOR 
THE ENTIRE CAMPAING.

PICT | SANTA CLARA | COLORADO | RIBEIRÃO LAGER

Novamente pela agência Santa Clara, produzimos a primeira campanha da marca para as ruas. Para essa campanha produzimos um total de 05 peças finais, lindas, com tudo que a gente adora: lettering, fotografia, muita madeira e tinta.

Com um layout bem maduro da agência, focamos em adicionar detalhes e interpretações pontuais nos letterings, além de é claro a execução manual, para trazer uma maior personalidade para as peças finais. 

Um dos detalhes foi escolher entre as várias possibilidades testadas do degradê de dentro da letra, adicionar um highlight no mesmo direcionamento da luz aplicada em toda a fotografia que seria executada no futuro, além de garantir que a execução manual ficasse evidente para qualquer pessoa que visse as peças.

Quatro sabores diferentes que compuseram essa campanha: APPIA uma cerveja de Mel, a CAUIM que é feita com Mandioca, a INDICA que traz rapadura em sua receita e a mais escura e forte de todas a DEMOISELLE, que é composta com Café. Cada uma peça trouxe os ingredientes utilizados nos processos da fabricação de cada uma delas.

At the request of W/MCCANN RJ, we developed a campaign for COCA-COLA BRASIL, with the company's environmental actions as the backdrop. This is why the campaign proposal has Papercut as an aesthetic language, and, of course, here at PICT as well in production.

Before moving on to the physical modeling of each object in the scenes, we created the entire composition in CGI, handling both the creative phase and the planning of lighting and modeling. This transformed the time-consuming paper execution into something more precise.

EACH OBJECT HAD 
ITS CUTS AND FOLDS 
PLAN MADE FOR THE 
FINAL CONSTRUCTION.

We always seek to fully engage with our projects. In this one, we visited an apiary in MG to learn more about bees and gather all the raw materials we would need. We chose the boxes we would use, honeycombs, and tools that are natural to the environment, and obtained some images of real bees to include in the campaign. With the selected boxes, we treated and painted the wood, as well as added information through hot clichés. Finally, paint, lettering, and textures to bring the campaign to life.

TALENT MARCEL | GLACIAL 
SENSACIONAL • MARAVILHAL • FANTASTICAL

SOME OF THE OPTIONS 
PRESENTED FOR THE 
DEVELOPMENT OF 
THE ALPHABET.

At each project, we aim to achieve a truly distinct result, whether it's aesthetic, in terms of production, or through our engagement with the idea and the brand's concept. Ultimately, it should bring pride to all the teams involved.

The invitation prompted us to bring a visually impactful language to a very traditional brand in Brazil like Itubaína. Consequently, we were immediately led down a path that emphasized this strong tradition. We combined the brand's concept with the artisanal production of the pieces, bringing together a retro circus language and a touch of Art Deco using gold leaves, glass, another layer of glass, typography, and lights—all within a single installation.

The construction of the images in this campaign was planned to emerge from an installation. Each play of light, the projected shadows, everything results from a combination of layers of paint on different glasses and the lighting designed for the camera lens.

PICT-TALLENT_MARCEL_ITUBAINA_CAMPEONATO_DE_HUMOR2


After understanding the entire production dynamics and testing it with prototypes, we proceeded to the actual production of each layer with paint and gold leaves.

The central part of this project involves the typefaces chosen to continue the campaign execution. As always, we begin by researching and conducting tests to gain confidence in the path we are going to follow. One of them followed a path with more Art Deco characteristics, and the other had more classical features, such as well-designed serifs.

To complement the visual system of the campaign, we produced some photos of the product wrapped in the Splash.

KERO COCO is a natural product aiming to consolidate this concept in the market. In partnership with the In Press agency, we produced the Key Visuals and the film for the new Kero Côco campaign. Building on the concept #MadeWithNature, we sought to use the same raw material as the product for our production.

Pincel feito com a casca do coco. Essa foi uma das saídas que criamos para trazer o conceito da nova campanha de Kero Coco aos KVs e ao filme que também produzimos aqui no estúdio. #FeitoComANAtureza já está no nosso Behance, confere lá: https://www.behance.net/gallery/73583203/In-Press-Kero-Coco-Feito-com-a-natureza

PICT | IN PRESS | KERO COCO | FEITO COM A NATUREZA

Para fotografar os KVs, produzimos todos os fundos manualmente e na hora da montagem buscamos ao máximo trazer os volumes das layers que eram necessários, bem como as interações entre os materiais.

Outubro é o mês da Oktoberfest e pra dar um toque brasileiro na festa, a Colorado criou uma festbier com um ingrediente que os brasileiros conhecem muito bem: a castanha de caju. A Colorado Öktö nasceu e nós fomos os responsáveis por produzir o KV de lançamento. Do jeito que gostamos, trabalhamos com muita madeira, tinta, lettering e fotografia.

A marca relançou seus produtos e o nosso alfabeto faz parte da nova campanha, confere no vídeo abaixo:

Novo Ades - O Poder Das Sementes

HISTORY, BRUSH, 
OLD COSTUMES, 
OLD COSTUMES, 
AND LOTS OF PAINT.


The anniversary campaign for Brahma Brewery, one of the most traditional in Brasil, presented us with the challenge of recreating iconic advertising pieces from the brand's history over its 128 years.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Africa
Cliente: Brahma
Job: Rótulos Históricos

Africa | Brahma | Rótulos Históricos

We immersed ourselves in this history and recreated the images using the same techniques employed in the past, reviving Brahma's illustrious past on the streets. Even the photographs were taken analogically

All the fonts applied in the campaign were created analogically. 
Some were hand-painted, and others were printed in various forms, 
all using technologies available at the time.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Africa
Cliente: Brahma
Job: Sabor de ser mais

Africa | Brahma | Sabor de ser Mais

ALPHABET MADE FOR AN ADAPTATION OF THE CAMPAIGN FOR NEW YEAR

In collaboration with the PAIM agency, we developed all the art for commemorative cans for a beer that is very traditional in the state of Rio Grande do Sul here in Brazil, the POLAR beer. We were responsible for the style and production of the illustrations and, this time, also for the design of each can. For this, we developed an alphabet specifically for this commemorative line, which had the concept of the regional culture of each of the main cities in the state.

Teaming up with the creative team at AKQA, we produced the images for Mike's Guaraná, focusing on the essence of appetite appeal and the real fruit flavors. Our studio's expertise shone through as we crafted a series of photographs that captured the product's essence. Each shot and motion were carefully curated to visually represent the unique and fresh feeling that Mike's Guaraná offers.

Our dedication to detail extended to the creation of stop-motion animations, where every frame was photograph to highlight the unique attributes of Mike's Guaraná. Through our collaborative efforts with AKQA, we brought the product to life in different stop-motions for every digital media and mantaining the still shot appetite appeal.

AKQA_MIKES_ICE_GUARANA_CROP_05_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_06

AKQA_MIKES_ICE_GUARANA_CROP_08_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_09_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_10_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_12_FULL_HD

In addition, our team at Pict Studio played a crucial role in managing the diverse deliverables required for the campaign. From print advertisements to digital banners, we ensured that our file deliveries were user-friendly, with separated layers, allowing all teams involved to create various media while maintaining consistency across all touchpoints.

AKQA_MIKES_ICE_GUARANA_CROP_18_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_19_FULL_HD

At the invitation of the creative team at WMcCann, we produced the images for the launch of the new Itaipava line.

100% Malt is a striking and tasty beer, and that's what we represented in our photographs and their details for each of the Key Visuals produced for this release.

HNK_SOL_NOVO_ROTULO_GRAFISMO_ANIMADO_SPIRAL_WAVES_CROP_14_SITE_3500X1969

Another campaign for the SOL brand. 
This time presenting the new label that highlights the brand's golden color.

The entire photo production follows the same concept as the brand. After all, if even the beer production uses solar energy, our photography couldn't be any different.

HNK_SOL_NOVO_ROTULO_GRAFISMO_ANIMADO_CROP_06_SITE_3500X1969_02

We produced the latest Bavaria campaign, reviving its tradition and the value of friendships, a concept that has always been present in the brand. In addition to the preparation and painting of the woods and lettering, we produced all the photography for the piece, where all the objects were carefully chosen to fit perfectly into the layout.

All of this work started with one question:

How can we propose a visual review for the Intro Lipton Font, alined to the brand's new moment? Like we do in several other project, we start a lot of tests searching for a nice graphic result, but also looking to use materials with some connection with the brand.

PICT_MIDIAS_LOLA_LIPTON_TYPE_HEADER_TYPE_PAN.mp4

CARIMBADA.mp4

After some hours working, we use the teabag paper as a canvas to apply the font, but we proceeded testing them during various moments and selected 02 variations that bring either more or less “noise” and texture quality to the font.

We can read the results below in two versions: raw and extra-raw.

Besides the campaign, the results were always focus in several kinds of deliveries, each one with different aspects for different uses. 

We were invited by LOLA AGENCY at MADRID to work in a incredible and strong visual campaign for the Global rebranding of the traditional tea brand LIPTON.

All the production of the campaign follows the main idea of bringing visually the concept that everything used in the new tea is real, natural and organic. With this concept, the studio work every detail and every aspects for this production in the same way. Our focused was bringing both visual harmony and appetite appeal for the final result.

In this case we present the overall aesthetic of the campaign and we are very happy to be sharing the final results with you, but don't forget to look at the other case, from this same campaign, but focus only at the production of the type that we produced also analogically.

PICT_MIDIAS_LOLA_LIPTON_TYPE_CROP_LOGOS_1.mp4

PICT_MIDIAS_LOLA_LIPTON_TYPE_CROP_YELLOW_SLIDER_1.mp4

PICT_MIDIAS_LOLA_LIPTON_TYPE_CROP_1.mp4

We also examined the brand type, and brought a new raw face for it, focusing on the rawness.

Visit the other case, and see all the process to develop the whole alphabet with the same characteristics used to produce the images, and used in this campaing.

PICT_MIDIAS_LOLA_LIPTON_TYPE_CROP_YELLOW_VERTICALES.mp4

The Petrópolis Group, in collaboration with the FutureBrand agency, took on the challenge of redesigning the entire brand family of the brewery's most important brand, Itaipava. The group, proud to compete on equal footing with other industry giants, is currently the second-largest brewery in Brazil and the only major company with 100% national capital. From that, you can get an idea of the responsibility and excitement that PICT Studio embraced in participating in this project.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Future Brand
Cliente: Cervejaria Petrópolis
Job: Redesign Itaipava

Future Brand | Cervejaria Petrópolis | Redesign Itaipava

Brazilian carnival is famous worldwide, and since Amstel arrived in Brazil, it has always been very present in carnival celebrations, be it in parties, blocos (street parties), or parades. Since their first year here, we had the opportunity to build a campaign identity that spanned years and became their trademark. Each carnival brought a variation, but always maintaining its essence. Below, we present some images from these campaigns.

All our Amstel campaigns were photographic. 
Every drop, movement, texture was chosen carefully to ensure a unique and coherent visual language.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Africa
Cliente: Brahma Zero
Job: Vinhetas Animadas

Africa | Brahma Zero | Vinhetas Animadas

THE TYPOGRAPHIC CHALLENGE FOR THE AGENCY THE CYRANOS AND WINES BERÔNIA

How to present two words unified and legible simultaneously, in one?

This was the central idea for Beronia Wine: a lettering that should be swiftly read in two distinct ways, for outdoor communication.

A very interesting challenge, especially given the priority use of the campaign being OUTDOOR media, which implies a high reading speed.

Through preliminary studies, we sought to find a way that all teams felt comfortable so that we could continue with production.

For this, we experimented with a series of typographic bases, and explored their developments.


After all the research produced and aligned, we focused on refinement and the reading quality.

We built a visual calibrator, where we could contemplate how each detailing would react or interfere with the lettering.

PICT_THECYRANOS_BERONIA_VINHO_BEHANCE_CROP_TERMO_ANIMAR

AMIGO_ViGNO_ESTUDO_CROP

AMIGO_ESCOLHIDA_ANIMAR

With the final resolution for the lettering, we worked on the final part of the campaign.

We produced the word WINE with real Beronia Wine to bring the product as part of the whole campaign.

That's why we chose from papers that worked well with wet techniques , and photographed how the "paint" mixed and reacted on the watercolour papers.


Beyond the production for type and watercolouring, all of the product shots were carefully taken.

Every detail of the label, and its different paints, embossing and golden finishes were photographed taking care and importance of the product for the art.

Nothing here is ordinary, every detail matters. That's how we create, how we engage with our clients and come up with inovative ideas ad different ways of craft their communication using, literally, our hands. Enter our website and see with your own eyes what we can do for brands.

Our

Works

BROWSE BY CATEGORY

LET'S MAKE

IT REAL.