Site : http://www.pictestudio.com.br/
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PICT | BØRN | STANDARD BANK |  HERÓIS DE AZUL

This is the first time we set foot on the African continent to undertake a project that goes beyond what money can buy. A currency of immeasurable value, yet with a noble representation for a cause. 

Through the BØRN agency, we were invited to this project from Standard Bank for the Heroes in Blue, to produce a banknote that recognizes the true value of the work of these men and women who come together to provide humanitarian aid to those in need in Angola. It was several weeks of intense dedication to production, resulting in a meaningful and highly valuable project for all of us.

THE ENTIRE 
ANALOG PROCESS, 
DIGITALIZED.

THE RESULT 

The printed material reveals the result of a process that combines all the techniques used in each phase of the project and expresses the true value of the Heroes in Blue.

JWT | CAFÉ DO PONTO | ART OF MAKING COFFEE

Well accompanied by a cup of coffee and in partnership with JWT agency, we started from the concept "Art of making coffee" for Café do Ponto and carried out the launch campaign for the brand's new flavor blends. We created a luminous object in the shape of the product's logo, which, by itself, could meet the needs of the images and expand the possibilities of development between advertising and content pieces.

JWT | Café do Ponto | A Arte em fazer Café - Making of


Our central idea for the campaign was to develop a luminous object in the shape of the letter "O," present in the client's logo, emitting white light on the front and sides and red light on the back. Thus, we had a physical result with a division of colors and environments where, in the front, we illuminated the product and its ingredients with white light, and behind, inside the "O," in red, an iconographic environment representing the history of that coffee.


There were 6 different products, one for each Keyvisual, 
and for each of them, a unique maquette to convey that flavor. 
Each object was selected to fit inside the "O" and be 
affected by the interference of light.

PILULA_CAFE DO PONTO_ARALTO_V1

PILULA_CAFE DO PONTO_AMENDOA_V1

After delivering the Key Visuals, 
we proceeded to produce some films 
showcasing the various coffee blends.

JWT | Café do Ponto | Exportação

The Mullen Lowe agency invited us to help with the repositioning of the Bio Ritmo gym brand. There are a total of 06 pieces that showcase the main classes they offer, which currently differentiate the network from competitors. The entire campaign was based on a photographic production with a strong lighting language and a lot, but a lot of colors :)

We always strive to, beyond studying, 
present distinct paths so that the teams 
can make better decisions.

AFRICA_VIVO_ICONES_ANIMACAO_DETALHES_V2

Disclaimer: As fotos dos modelos não foram produzidas pela PICT Estúdio.

Before getting hands-on, we designed the structure in digital studies. In this step, we understood how the lighting would be, the size of the entire structure, the main challenges, and how the material would behave. From there, we moved on to the actual production of the piece.

This global campaign was developed with the creative team from LOLA MULLENLOWE Madrid and aims to highlight one of Cornetto's key brand attributes: the ritual of unwrapping their products by tearing the packaging. The result of the campaign is a series of posters with an elegant and cohesive visual language, maintaining a dynamic environment through collage elements. Additionally, we integrated a more prominent use of white and negative space to highlight the Cornetto packaging, using torn pieces and small cutouts that evoke the feeling of unique summer moments.

All production at PICT is guided by research, concept exercises, and manual executions before moving on to the final execution. Each of these processes is designed to offer aesthetic pathway possibilities to all the creative teams involved. 

Next, we will break down the process and its stages. We hope you enjoy it :)

With the message of each poster, we sought to convey them in different ways through numerous concepts, so that all teams could choose the one that best fit the project and enhanced the visual identity for the campaign.

EACH POSTER, FOLLOWS 
THESE STEPS OF PRODUCTION.

It's a collaborative process involving the teams that lead us to the final result.

CORNETTO_UNWRAP_YOUR_SUMMER_EN

A lot of thread, sewing needles, nails, and good hours of planning. It was with this energy that we took on the responsibility of bringing the agency MOMA's project to life for WaveKnit by Mizuno. PICT was invited to produce panels, made in String Art, to reinforce the product's concept, which is 100% fabric, combining the necessary technology for long-distance training, comfort, and impeccable aesthetics.

Case Study

Throughout the Waveknit campaign, which carries the concept "Design that inspires performance," the pieces always come with a map as the background of the product. The maps, drawn and then sewn along with the sneakers, follow the proportions of real maps from three areas in well-known running regions in the Brazilian cities of São Paulo, Rio de Janeiro, and Belo Horizonte.

PICT | MOMA | MIZUNO | WAVEKNIT

With the entire project mapped out, we projected its design onto the base of the final piece and marked each point that, when sewn, would form a street or avenue. For each type of line, different stitches were used: lines at the base level, lines that go at the height of the nail heads, among others, thus differentiating the various roads on the map.

Seeking to create the closest link with the real product, we studied different solutions for the weaves of each of the seams on the real product.

Another responsibility of the studio was to photograph the products to be used when the piece's proposal involved the exhibition of the real sneakers.

A agência Heads assumiu a estratégia nacional da marca O Boticário e para comemorar e divulgar essa conquista, eles nos convidaram para produzir um anúncio 100% handmade.

Durante o processo, buscamos trazer o máximo de texturas possíveis à peça e para isso foram necessários muitos testes com spray, tinta acrílica, vidro e papel, só assim conseguimos ter certeza do resultado que esperávamos.

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Agência: Africa
Cliente: Brahma Extra
Job: Cervejas Especiais

Africa | Brahma Extra | Cervejas Especiais

Another campaign entirely crafted in an analog manner, bringing forth all the textures and details of organic materials for the launch of this craft beer line.

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Agência: JWT
Cliente: Tramontina
Job: Respeito pelo Churrasco

JWT | Tramontina | Respeito pelo Churrasco

A CAMPAIGN AND AN ALPHABET MADE 
OF CHARCOAL FOR A BBQ BRAND

SOME TESTS WERE CONDUCTED 
TO ACHIEVE THE IDEAL CHARCOAL 
TEXTURE FOR THE PHOTOGRAPHY 
OF EACH TYPE.

WE ALSO CREATED A SERIES OF 
PHOTOGRAPHS OF APPETITE APPEAL 
AND BEHAVIOR FOR THE CAMPAIGN.

This project took us to our limit. Or, at least, very close to it.

The mission: to bring the full weight of the GO OUTSIDE magazine's name, a global reference in outdoor activities, to its special edition. For this, we couldn't just sit on a stool. And we didn't. Along with a team of journalists from the publication, we traveled to five countries and produced the magazine entirely away from home. Each story was born and came to life in the moment everything happened - in the desert, on the road, in the forest, under the rain, or below zero. A huge challenge brought to us by Talent Marcel, a challenge accepted and delivered. Join us in reading about the entire project and experience a bit of this adventure too.

TALENT MARCEL | GO OUTSIDE | OUTSIDE EDITION

ON THE SPOT, 
AT THE MOMENT, 
AND HANDS-ON.

Stepping out of our comfort zone is a regular reality here at PICT. 
Every day is a novelty, and we are always experimenting with new tools. In this project, we took it to the maximum. For each story, a different place, a different activity, a different outcome. And, as usual, we were involved from the very beginning.

01 HANDMADE MAGAZINE, 
CREATED AT THE SAME 
MOMENT THE STORIES UNFOLDED.


05 COUNTRIES,
12 EXPEDITIONS,
35.000 Kms.

A CUSTOMIZED 
HAND-MADE
PURSE DESIGNED 
FOR THIS PROJECT.

We designed a bag especially for this project. 
Hand-sewn, it is divided into different 
compartments and can carry all the material 
needed for the work we did outdoors.

Usually, errors are not welcomed in editorial projects. Here, they were our greatest allies. All the articles were executed in the moment, in the heat, or in the cold of the moment. On top of a rock or in the desert at five thousand meters of altitude. A blot turns into a mark; a blurred illustration, a painting; a twig or brush, a drawing tool. That was the essence of the project: the magazine should live each article.

As the edition was executed on-site, all photographs were taken with an instant camera, our faithful companion. Its images and technical limitations became integral elements of the project, serving as composition and illustration for the stories. In total, over 800 instant clicks were developed on the spot and in the moment.

We reproduced the entire magazine, emphasizing every small and rich detail, from the relief of collages to the marks lived by each page. 1,000 copies were printed on special paper.


In this job, our challenge was significant. It originated as a variation of a series of award-winning campaigns produced by JWT and PICT for Alcoholics Anonymous. For this campaign, technology is our main character, and because of that, we blended the voices of A.A. with 3D images. The images below are the result of sound intervention in the polygons while still in 3D, to generate the final outcome of each illustration. Yes, they were created by sound.

ALCOÓLICOS ANÔNIMOS | JWT | ASSISTENTES PESSOAIS

Talent Marcel | Claro | Prezão pra cada esquema

A PRODUCTION IN PARTNERSHIP WITH GUT SÃO PAULO CREATIVE TEAM FOR MERCADO LIVRE. 

We produce an environment full of lights with the brand colors to create a unique identity for the campaign. Every detail was thought to facilitate the campaign unfolding without losing the grading and details from the environment.

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PICT_MIDIAS_MERCADO_LIVRE_CROP_03_1

We were tasked with creating the photographic piece for O Boticário that showcases the elegance and beauty of the brand through flowers.

We take special care in our productions,
where every detail matters.

"A Book in One Shot" was an unusual and creative campaign in partnership with the JWT agency. It involved the manual creation of urban murals using pages from two books: James Joyce's "Ulysses" and Miguel de Cervantes' "Don Quixote de La Mancha." We used Café Pilão in the paint, providing a sensory experience and highlighting the idea that coffee is an ideal stimulus for studies. The project transformed walls near colleges in São Paulo.

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Agência: J. Walter Thompson Brazil
Cliente: Café Pilão
Job: Um Livro em uma Xícara

JWT | Pilão | A Book in one Shot

EVERYTHING METICULOUSLY
PLANNED WITH CARE
FOR A ONE-NIGHT
PRODUCTION.

WE MADE OUR 
INK USING THE 
COFFE ITSELF.

ONE NIGHT WORK,
TWO WALLS READ 
IN THE MORNING.

PICT_AFRICA_SADIA_NATAL2020_ONLINE_14_09

FULL PAPER CRAFT 
WORK FOR A REAL 
APPETITE APPEAL 
CHRISTMAS SCENE.

This is a project meant to help shape and enhance the visual identity for one of the biggest and most prominent banks in Brazil: Bradesco.
Our challenge was to bring a sense of modernity and innovation through technology, by creating an energy/light-based 3D illustration.


Not every brand is suited for handmade work in wood, but Colorado seems to have been born for it. The brewery came to us through the Santa Clara agency with the challenge of interpreting the brand's logo with a handmade appeal, a key characteristic of its beers. This was the first campaign for the brand and it led to the opportunity to produce several others.

SOME ESTUDIES WITH TEXTURE 
UNDERSTAND WHICH DIRECTION 
WE WOULD TAKE FOR 
THE ENTIRE CAMPAING.

PICT | SANTA CLARA | COLORADO | RIBEIRÃO LAGER

Novamente pela agência Santa Clara, produzimos a primeira campanha da marca para as ruas. Para essa campanha produzimos um total de 05 peças finais, lindas, com tudo que a gente adora: lettering, fotografia, muita madeira e tinta.

Com um layout bem maduro da agência, focamos em adicionar detalhes e interpretações pontuais nos letterings, além de é claro a execução manual, para trazer uma maior personalidade para as peças finais. 

Um dos detalhes foi escolher entre as várias possibilidades testadas do degradê de dentro da letra, adicionar um highlight no mesmo direcionamento da luz aplicada em toda a fotografia que seria executada no futuro, além de garantir que a execução manual ficasse evidente para qualquer pessoa que visse as peças.

Quatro sabores diferentes que compuseram essa campanha: APPIA uma cerveja de Mel, a CAUIM que é feita com Mandioca, a INDICA que traz rapadura em sua receita e a mais escura e forte de todas a DEMOISELLE, que é composta com Café. Cada uma peça trouxe os ingredientes utilizados nos processos da fabricação de cada uma delas.

At the request of W/MCCANN RJ, we developed a campaign for COCA-COLA BRASIL, with the company's environmental actions as the backdrop. This is why the campaign proposal has Papercut as an aesthetic language, and, of course, here at PICT as well in production.

Before moving on to the physical modeling of each object in the scenes, we created the entire composition in CGI, handling both the creative phase and the planning of lighting and modeling. This transformed the time-consuming paper execution into something more precise.

EACH OBJECT HAD 
ITS CUTS AND FOLDS 
PLAN MADE FOR THE 
FINAL CONSTRUCTION.

We always seek to fully engage with our projects. In this one, we visited an apiary in MG to learn more about bees and gather all the raw materials we would need. We chose the boxes we would use, honeycombs, and tools that are natural to the environment, and obtained some images of real bees to include in the campaign. With the selected boxes, we treated and painted the wood, as well as added information through hot clichés. Finally, paint, lettering, and textures to bring the campaign to life.

For this campaign, we conducted various studies for the 3D spaceship where we would place our products, photographed in a harmonious way, respecting the lighting and depth planes.

*DISCLAIMER: FOTOS MODELO NÃO PRODUZIDAS PELA PICT.

We also photographically produced images with different tones of light that outline each plane and detail of the product, bringing out the real richness of SEDA packaging. In this way, we create different compositions that have visual consistency between them.

Every year, more than 35,000 Brazilians die due to disregard for traffic laws. Alongside the TALENT agency and MAPFRE, we transformed these accidents into a powerful message.

Mapfre - Crashed Messages

We were invited by Talent Marcel to build 
street clock installations using real car 
plates that were involved in traffic accidents.

There were three advertisements that circulated throughout the city 
of São Paulo during the May Yellow campaign.

The May Yellow movement was born with one sole purpose: 
to draw attention to the high rate of deaths and injuries in traffic worldwide.

Approximately 30% of deaths resulting from traffic accidents 
worldwide were attributed to alcohol consumption.

PICT_EMBRATEL_ANIMACAO_1920_1080_23_11

TALENT MARCEL | GLACIAL 
SENSACIONAL • MARAVILHAL • FANTASTICAL

SOME OF THE OPTIONS 
PRESENTED FOR THE 
DEVELOPMENT OF 
THE ALPHABET.

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Agência: Africa
Cliente: Budweiser
Job: You Tour Rock

Africa | Budweiser | You Tour Rock

PICT_AFRICA_BUDWEISER_YOUR_TOUR_ROCK_CARTAZES_CHAMAS_V2

BEHANCE_CORAL_LAGARTIXA_083

This case is just a fun and personal 
project we did around here.


All scenes began with our sketches. 
In them, we discussed the entire production 
and worked to visualize every detail.

Except for the gecko, everything in the scene is photographic.

BREAKDOWN LAGARTIXAS

LAGARTIXA - CROP 15

At each project, we aim to achieve a truly distinct result, whether it's aesthetic, in terms of production, or through our engagement with the idea and the brand's concept. Ultimately, it should bring pride to all the teams involved.

The invitation prompted us to bring a visually impactful language to a very traditional brand in Brazil like Itubaína. Consequently, we were immediately led down a path that emphasized this strong tradition. We combined the brand's concept with the artisanal production of the pieces, bringing together a retro circus language and a touch of Art Deco using gold leaves, glass, another layer of glass, typography, and lights—all within a single installation.

The construction of the images in this campaign was planned to emerge from an installation. Each play of light, the projected shadows, everything results from a combination of layers of paint on different glasses and the lighting designed for the camera lens.

PICT-TALLENT_MARCEL_ITUBAINA_CAMPEONATO_DE_HUMOR2


After understanding the entire production dynamics and testing it with prototypes, we proceeded to the actual production of each layer with paint and gold leaves.

The central part of this project involves the typefaces chosen to continue the campaign execution. As always, we begin by researching and conducting tests to gain confidence in the path we are going to follow. One of them followed a path with more Art Deco characteristics, and the other had more classical features, such as well-designed serifs.

To complement the visual system of the campaign, we produced some photos of the product wrapped in the Splash.

We used 3D as a temporary solution to quickly validate angles and concepts, enabling fast iterations with the HNKLab creative team. This approach allowed us to align expectations more accurately and efficiently before moving on to the final photography production, ensuring that all details are fine-tuned for a high-quality result.

We opted for photography in this project due to our expertise in the field, which allowed us to achieve a high level of realism in capturing drops and movement for Amstel. This approach provided precise control over details, ensuring the final result maintains a natural and authentic appearance.

HNK_LAB_AMSTEL_TORCER_LIBERTA_GARRAFA_600_PARALLAX

HNK_LAB_AMSTEL_TORCER_LIBERTA_GARRAFA_COPO_PARALLAX

HNK_LAB_AMSTEL_TORCER_LIBERTA_GARRAFA_355_PARALLAX

She's only 9 years old, but she's so curious, talkative, and articulate that she can talk about practically any topic. Maybe that's why she has friends from all groups and gets along with everyone, right?

She loves spending time with her friends, family, and her pet. With them, she's up for any outing: shopping, movies, parks, beach... And she has so much energy! This girl is always on the move. On her bike, scooter, rollerblades, playing soccer, cooking with her grandmother, or playing something she invented herself.

Of course, she couldn't do without many friends, so we also created the whole crew that is always with her.

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01_PICT_MIDIAS_HALLOWEEN_CROP_01.mp4

For Halloween, we took the oportunity to create something that would remind us all that there's still a little left for the pandemic to end. 

So we created three characters for the holiday - in 2D and in 3D - that are living just like us: treading on in this final stretch of the pandemic.

A light and fun way to bring Hallow's Eve to our reality.

It's almost over, so wear a mask, and wear it with no fear.

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10_PICT_MIDIAS_HALLOWEEN_CROP_10.mp4

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Inovar sempre fez parte do nosso jeito de trabalhar. Para nós, cada trabalho é um novo desafio, uma nova forma de encarar a produção e fugir do óbvio. Dessa vez esse desafio veio da agência W/McCann, que nos trouxe o projeto da nova campanha do Chevrolet Cruze: #ComoDeveriaSer.

O conceito dessa campanha é mostrar como a cidade seria se fosse muito bem administrada, em resumo, como ela deveria ser. O trabalho da nossa equipe foi raciocinar em como projetar e retratar as cidades de São Paulo e do Rio de Janeiro de maneira contemporânea, sustentável e voltada para o ser humano.

As the conceptual aspect of this project is as relevant as the aesthetic part, all the credibility and realism of this concept should be in the hands of specialists. It was from this perspective that we invited the Architecture and Urbanism firm JAA, to, together with PICT, develop the concept of the "Ideal World" for the two cities.

Our first move was to understand the viewing angle we would have in the KV, and from there, propose a floor plan for the cities. This was a way to comprehend the extent of the work we would have in rethinking the city.

It was a true immersion into the world of architecture, to understand structures, points of view, and processes for the project. Only in this way could we maintain the main concept until the end of the work.

Toda a campanha traz o contraste entre como as cidades poderiam ser, e como elas realmente são. Em especial em grandes cidade de países em desenvolvimento como São Paulo e Rio de Janeiro, representadas na campanha.

The campaign for the Quick Dry premium nail polish line used colors, textures, and movements to illustrate the pieces.

Photography and 3D illustration were the main tools used in the creation process. We started with sketches and ended up with the studio covered in dust and glitter.

The 3D-resolved images were conceived in manual drafts to find the best composition and format, then modeled and rendered for the final result.

After generating ideas for the images to be produced, the textures were assembled and then digitally processed.

The colors were an essential part of the creation process for the pieces, whether they were created digitally from the beginning or photographed and later processed.

KERO COCO is a natural product aiming to consolidate this concept in the market. In partnership with the In Press agency, we produced the Key Visuals and the film for the new Kero Côco campaign. Building on the concept #MadeWithNature, we sought to use the same raw material as the product for our production.

Pincel feito com a casca do coco. Essa foi uma das saídas que criamos para trazer o conceito da nova campanha de Kero Coco aos KVs e ao filme que também produzimos aqui no estúdio. #FeitoComANAtureza já está no nosso Behance, confere lá: https://www.behance.net/gallery/73583203/In-Press-Kero-Coco-Feito-com-a-natureza

PICT | IN PRESS | KERO COCO | FEITO COM A NATUREZA

Para fotografar os KVs, produzimos todos os fundos manualmente e na hora da montagem buscamos ao máximo trazer os volumes das layers que eram necessários, bem como as interações entre os materiais.

Outubro é o mês da Oktoberfest e pra dar um toque brasileiro na festa, a Colorado criou uma festbier com um ingrediente que os brasileiros conhecem muito bem: a castanha de caju. A Colorado Öktö nasceu e nós fomos os responsáveis por produzir o KV de lançamento. Do jeito que gostamos, trabalhamos com muita madeira, tinta, lettering e fotografia.


The 7 symptoms of the flu are represented by 7 sheep characters, each depicting one of the symptoms, which the Naldecon medication helps us cure.

HAVAS_NALDECON_CROP_OVELHAS_07

A marca relançou seus produtos e o nosso alfabeto faz parte da nova campanha, confere no vídeo abaixo:

Novo Ades - O Poder Das Sementes

PICT _ BERLITZ _ CALENDAR

THE PROJECT, ITS CHALLENGES, 
AND THE STUDIO'S GUIDANCE

Medical projects are always filled with specifications that guide the entire creative process, from the agency to us who get hands-on.

For this BOTOX project, patient conditions are delicately more specific and brought us significant challenges as we produced everything in Brazil, with the client in the USA. From the instructions for each position of the limbs to framing and lighting, everything focused on achieving a result that would be credible to the professionals involved in the entire campaign development process.

As a first step, still internally, we sought to envision the production through sketches and extensive research on illustration styles that, in addition to having personality, would be functional for representing each of the specific movements.

An important note is that the final illustrations could only be developed and presented after the approval of the acting in the photos, as that is where we would have our defined canvas.

With the challenges exposed in our development, we decided to conduct an early test day involving all teams, aiming to have the entire dynamics of the final work. This allowed us to generate a rehearsal so that everyone could contribute and proceed to the final day with ease. It also enabled the production of illustrations simultaneously with the final shooting day.

All the lettering was done with 
the actual products, bringing a 
unique texture to the final result.

HISTORY, BRUSH, 
OLD COSTUMES, 
OLD COSTUMES, 
AND LOTS OF PAINT.


The anniversary campaign for Brahma Brewery, one of the most traditional in Brasil, presented us with the challenge of recreating iconic advertising pieces from the brand's history over its 128 years.

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Agência: Africa
Cliente: Brahma
Job: Rótulos Históricos

Africa | Brahma | Rótulos Históricos

We immersed ourselves in this history and recreated the images using the same techniques employed in the past, reviving Brahma's illustrious past on the streets. Even the photographs were taken analogically

All the fonts applied in the campaign were created analogically. 
Some were hand-painted, and others were printed in various forms, 
all using technologies available at the time.

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Agência: VML
Cliente: Vedacit
Job: 80 Anos

VML | Vedacit | 80 Anos

The planning started with the desired final effect: to create the identity of the campaign pieces based on real "lambe-lambes."
To achieve this, simply using computers and editing software wouldn't suffice. It was necessary to manually draw the illustrations and compose the necessary elements to recreate the different aesthetic outputs of this art style, print on newsprint, and finally photograph the result applied to the wall. All of this aimed to get as close as possible to the appearance of reality, even in the final digital result.

We received a briefing to produce illustrations of the elements—ball, crown, and heart—in hatching. Given the numerous possibilities for the same technique, we presented alternatives to give the creatives freedom of choice: one in pencil and two in ink, one of which was done with a dip pen. After being approved by the client, they underwent the printing process on paper, ensuring the visual language of the work.

The effect of the paper "lambe-lambes" placed around was the result of the halftoning process present in the pieces, which were actually printed and glued to a wall before being photographed for final delivery.

PICT - WUNDERMAN - LAND ROVER - MAKING OF ESTÚDIO - FINAL

ALL THE PRODUCTION 
MADE BY HAND, 
AND POSED IN A SCENE 
ILLUMINATED FOR PHOTOGRAPHY.

In collaboration with LOLA MullenLowe 
from Barcelona, we produced all the 
materials for the new flavor of Cornetto:
CHOCO CRUSH.

To complement the communication, 
we created the Cornetto ice cream logo, 
crafted with the same elements as the product 
and infused with dynamic movement.

"COLOR PIXEL" was a project created by the DAVID Agency for Faber-Castell, involving the creation of a book and an interactive exhibition called "BLANK GALLERY." All exhibited works were initially blank, encoded with the color codes of Faber Castell's colored pencils. As people painted the pictures, they discovered the hidden images. PICT delivered over 230 illustrations at three different levels of complexity, showcased in the exhibition and compiled into a book sold by the brand.

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Agência: David
Cliente: Faber-Castell
Job: Color PXL

David | Faber-Castell | Color PXL

PICT_DAVID_FABER-CASTELL_CAMPANHA

WIREFRAME_AFRICA_SADIA_NBA_2024_CROP_03

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WIREFRAME_AFRICA_SADIA_NBA_2024_CROP_06

WIREFRAME_AFRICA_SADIA_NBA_2024_CROP_07

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Agência: Wunderman
Cliente: Cielo
Job: Ícone

Wunderman | Cielo | Ícones

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Agência: Africa
Cliente: Brahma
Job: Sabor de ser mais

Africa | Brahma | Sabor de ser Mais

ALPHABET MADE FOR AN ADAPTATION OF THE CAMPAIGN FOR NEW YEAR

In collaboration with the PAIM agency, we developed all the art for commemorative cans for a beer that is very traditional in the state of Rio Grande do Sul here in Brazil, the POLAR beer. We were responsible for the style and production of the illustrations and, this time, also for the design of each can. For this, we developed an alphabet specifically for this commemorative line, which had the concept of the regional culture of each of the main cities in the state.

Colors, typefaces, and silhouettes make up the 11 illustrations we created for the 2019 campaign of CNA, at the request of Talent Marcel.

To start the work with a blank sheet of paper and pencils around here is common, but for this project, it was essential. After all, from the beginning, we understood that the 3 alphabets that are part of the campaign needed to have, in addition to good contrast between them, a connection with all the graphics and silhouettes of the piece.

The next step was the vectorization of the fonts. This process was carried out carefully to ensure that the fonts retained the natural curves and also served to adjust the thickness and spacing, always keeping in mind readability. After all, all alphabets were applied in various pieces.

With the letters drawn, we studied layout by layout to compose the letterings with the silhouettes. Thus, each piece received its customized lettering to fit

Teaming up with the creative team at AKQA, we produced the images for Mike's Guaraná, focusing on the essence of appetite appeal and the real fruit flavors. Our studio's expertise shone through as we crafted a series of photographs that captured the product's essence. Each shot and motion were carefully curated to visually represent the unique and fresh feeling that Mike's Guaraná offers.

Our dedication to detail extended to the creation of stop-motion animations, where every frame was photograph to highlight the unique attributes of Mike's Guaraná. Through our collaborative efforts with AKQA, we brought the product to life in different stop-motions for every digital media and mantaining the still shot appetite appeal.

AKQA_MIKES_ICE_GUARANA_CROP_05_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_06

AKQA_MIKES_ICE_GUARANA_CROP_08_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_09_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_10_FULL_HD

AKQA_MIKES_ICE_GUARANA_CROP_12_FULL_HD

In addition, our team at Pict Studio played a crucial role in managing the diverse deliverables required for the campaign. From print advertisements to digital banners, we ensured that our file deliveries were user-friendly, with separated layers, allowing all teams involved to create various media while maintaining consistency across all touchpoints.

HANDMADE

IDEAS

FOR UNIQUE

BRANDS.

PICT STUDIO HANDMADE IDEAS

WE ARE A SMALL,

CREATIVE, CRAFT

TEAM PRODUCING

STUNNING IMAGES.

We specialize in crafting stunning visuals that help
businesses communicate their message effectively.

WE ARE

+

HUNGRY FOR

HANDMADE

THIRSTY FOR

PARTNERS OF

IDEAS

OUR

EXPERTISE

OUR

EXPERTISE

PRECISION

+

DESIGN

& HEART

WORKS

WANNA SEE MORE?

OUR

PARTNERS

LET'S MAKE

IT REAL.

PICT STUDIO HANDMADE IDEAS

WE ARE A SMALL,

CREATIVE, CRAFT

TEAM PRODUCING

STUNNING IMAGES.

We specialize in crafting stunning visuals that help businesses communicate their message effectively.

WE ARE

+

HUNGRY FOR

HANDMADE

THIRSTY FOR

PARTNERS OF

IDEAS

OUR

EXPERTISE

OUR

EXPERTISE

PRECISION

+

DESIGN

& HEART

WORKS

WANNA SEE MORE?

OUR

PARTNERS

We specialize in crafting stunning visuals that help
businesses communicate their message effectively.